Nikhil Sequeira

I’ve been writing professionally for 10 years, first as a copywriter and now as a content designer. I’ve spent the last 5 years as a senior content designer at Meta working on 4 different automation and GenAI products for advertisers.

Selected work

• 2025 Redefining Meta’s $75B AI brand in a new campaign experience 5 min read

  Product strategy · Cross-functional alignment

• 2026 Showing advertisers how Meta uses their data without hurting adoption 4 min read

  Information architecture · Taxonomy

• 2026 Raising adoption for a new AI product with a better loading screen 3 min read

  Growth · Experimentation

• 2026 Proving vague performance claims don’t drive adoption 3 min read

  Experimentation · Content standards